Everyone has a vision that we would love to accomplish in the world.
We all need to enroll others in the immense possibilty our vision creates.
There is however, a hitch in our giddyup. We have been taught the pop up method of sending our message. We have been taught to interrupt our customer and ask them if they would like to join our tribe.
The pop up neglects a fundamental truth.
The person on our website already showed up! They already want something from us! And when we send the pop up, we are telling our customer we have no idea what they want or need.
Rather than that, what if we gave them the option to have an immediate chat via messenger or snapchat?
What if our web content was so clear, so engaging, so on the money, that it supplied them with what they were looking for right away and we established a meaningful relationship that enrolled the visitor to reach out to us?
What if they feel that way until the pop up appears and then they leave?
I know this happens to me all the time and now, even if a pop up is well orchestrated and held off until my mouse goes to the close box, or some other clever use... I still hate it. Leave me alone! If I really love you, I will let you know. If I don’t, your pop up makes me love you even less.
Whatever you do, use this as a metaphor in any area of selling someone something. Don’t interrupt your customer, especially when they are just browsing.
Remember, even amongst friends, we are selling each other things all the time. Whether it’s an idea, a worldview, or the opportunity to go to that new movie together, we are always selling something and we always have a customer.